Première Place
Première Place is an exclusive club born from the J’ai ma place project, a business and citizen-led initiative created to help finance the construction of the Videotron Centre. It brings together those who contributed to this major achievement and offers them exclusive benefits as well as a privileged connection to the amphitheatre.
A bit of history
July 2008
Creation of the Board of Directors
Proud of the success of Québec City’s 400th anniversary celebrations, in which he served as treasurer, Mario Bédard envisioned a major project for the capital: the construction of a modern, multifunctional facility. He brought together a group of 12 business leaders from Québec City, inviting them to contribute their expertise and resources to the success of this ambitious initiative.
November 2008
Launch of the J’ai ma place project
Mario Bédard and the members of the Board took on the challenge of raising $50 million over the coming years to build a new amphitheatre. The concept was simple: sell rights to seats in different categories in exchange for purchase priority. The goal was to use this as leverage to secure support from all levels of government.
October 2010
La Marche Bleue
On October 1st, 2010, a gathering of 60,000 people took place on the Plains of Abraham, organized by Mario Roy to demonstrate to the NHL the strong interest of Québec City residents in bringing back a professional team. Notable personalities included Marian, Anton and Peter Stastny, Michel Goulet, Michel Bergeron, Alain Côté, Mario Bédard, Pierre Karl Péladeau and Régis Labeaume.
November 2010
Launch of the J’ai ma place Foundation
Starting in November 2010, the J’ai ma place Foundation began collecting individual and corporate donations to financially support the City of Québec in building a new amphitheatre. In exchange for donations of $20, $50, or $100, donors’ names would be engraved on a wall inside the Videotron Centre.
February 2011
Confirmation of the amphitheatre construction
On February 10, 2011, during a press conference, Québec City Mayor Régis Labeaume and then–Premier Jean Charest announced that they would share the construction costs of the new Québec amphitheatre equally. Joined by Sam Hamad and Mario Bédard, they confirmed the project would move forward, with a total cost of $400 million.
March 2011
Agreement signed between Quebecor and the City of Québec
On March 1st, 2011, Quebecor was chosen as the exclusive manager of the Québec amphitheatre for the next 25 years. The agreement outlined two scenarios, with or without an NHL team at opening. Quebecor also confirmed it would honour all commitments made to J’ai ma place clients.
Octobre 2011
Journée Bleue
A popular event marking the first anniversary of the Marche Bleue. Citizens were invited to wear blue for the occasion and visit over 1,000 participating businesses across the Québec City region to enjoy discounts and promotions. At the same time, a massive tailgate was held, along with an outdoor friendly hockey game on Grande Allée featuring public figures and former Nordiques players.
February 2012
Madonna presale on the Plains of Abraham
For the first time, J’ai ma place clients received priority access to purchase tickets for the most anticipated show of Madonna’s MDNA tour. More than 15,000 tickets were sold to J’ai ma place members for this event, which took place on September 1st, 2012, on the Plains of Abraham.
September 2012
J’ai ma pelle
More than 20,000 people visited the site of the future amphitheatre to celebrate the groundbreaking and symbolic first shovelful of earth. For the occasion, over 20,000 blue shovels were sold. The event also featured a variety show with performances by Les Porn Flakes, David Usher, Kevin Parent, Jean-Pierre Ferland, Martin Deschamps and artists from Star Académie.
April 2013
Céline Dion presale on the Plains of Abraham
J’ai ma place members once again enjoyed priority access to a major event on the Plains of Abraham. More than 5,000 tickets were purchased by members for Céline Dion’s concert held on July 27, 2013.
March 2015
J’ai ma place becomes Première Place
On March 27, 2015, Quebecor Sports & Entertainment announced the launch of a new exclusive club. The 2,200 members of J’ai ma place were granted privileges in the new Québec amphitheatre and officially became part of the new VIP club, Première Place.
April 2015
Seat selection event
All Première Place members were invited to choose the location of their seats inside the Videotron Centre. Thanks to enhanced security measures, all members had the rare opportunity to tour the construction site. This exclusive event offered them a unique moment and served as a gesture of appreciation for their commitment.
More than 10 years later
Première Place members continue to form a united community, proud of their contribution, while still enjoying the privileges that reflect their unique role in the history of the Videotron Centre.
For any questions regarding Première Place, we invite you to consult
the Frequently Asked Questions in the corresponding section